The Brand Book sets out global standards that apply whenever Standard Chartered brand assets are used. It should be
the first point of reference for anyone using these brand assets. Other guidelines illustrating brand usage on touch-points,
must be read in conjunction with the Brand Book to ensure brand standards are adhered to.
It is critical that we continue to protect and enhance the Standard Chartered brand. We ask you to refer to and apply
these guidelines consistently.
In this update, we have expanded the Social Media section. Given the fluidity of Social Media, we have only included
high level guidance in the Brand Book. For more information, please refer to the Social Media guidelines available on